Social Media Manager

Social Media Manager

Job Brief:

Raptr Games is looking for a Social Media Manager to handle our social media accounts across various business units at Raptr Games. This role will be responsible for creating original text and video content, managing campaign calendar, and responding to followers. The goal is to ensure social media presence to drive high levels of web traffic and customer engagement by working with other product and marketing functions to achieve business goals.

As a Social media manager, we expect the individual to be up to date with the latest digital technologies and social media trends across our target demographic. Strong communication skills and the ability to express our brand’s voice creatively is important.

Responsibilities:

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) with alignment with product teams.
• Monitor traffic metrics.
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions

Requirements and skills

• Proven work experience as a Social media manager
• Hands on experience in content management
• Adequate copywriting skills
• Knowledge of online marketing channels
• Analytical and multitasking skills

Preferred location : Karachi